'The Ripple Effect' shows how access to safe water has transformed the lives of rural women in Pakistan. When seasonal patterns began to change and rainfall became scarce, these women adopted methods of conserving rainwater. Not only do girls like Deeba no longer have to make the back breaking 8 kilometer journey to fetch water everyday, but they now have the freedom to pursue new opportunities and earn an income which they may invest in their children's futures. They continue to inspire the next generation of girls to conserve resources and use innovative methods to tackle an issue that affects over 2 billion people everyday.

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